So i saw this ad in a magazine i was reading and it advertises the new scent for men by emporio armani.. [oooh yup expensive!] i'm sorry if it's a little blur.. coz i scanned it in and then expanded it. Like many print ads that promote a particular product, this ad too uses the figure and ground organisation and uses a famous face to capture the attention of people. Usually we see women posing as sex symbols in skimpy clothes and lots of skin and now we have josh hartnett with his clothes on but still as hot and sexy as ever! [but is it me or does he look really really different!?]
Ironically, i'm the one checking him out instead of the guys i know so i'm confused as to whether this ad is targetting the male or the female audience. [Oh and did i mention i saw this in CLEO magazine- i hardly think guys line up to get their hands on CLEO every mth] From the ad, I note that there's this awesome new scent endorsed by the gorgeous Mr. Hartnett that'll make everyone want a piece of me. "hard to resist" tells me that people won't be able to get enough of me when i'm smelling so good. BUT i'm a girl so the scent is not for me in the first place. Granted girls might want to buy this for their boyfriends [i'm thinking not fathers, brothers or guy mates] 'coz it's about attraction right?! but when i showed the ad to guys, they totally ignored the hot guy in it. All they saw was "Emporio Armani" and the picture of the perfume bottle at the bottom right to figure out what i was showing them. So it begs the question of is a hottie [be it a lady or man] even necessary to promote such items? or do they only do so for shallow individuals like me who just end up drooling at the picture since i'm not in the position to buy such a good.
Is the ad really effective in communicating the product? Will more guys buy it seeing how the girl in the picture's grabbing at Hartnett? Or is it well-launched enough in our minds that girls will go around bragging about the scent to others and it's popularity spreads by word-of-mouth instead? Is that their real intention? If you ask me.. I think it's effective in terms of grabbing the attention of girls but not guys and i don't think guys will be rushing to buy the perfume either because there are so many other factors that people consider before buying a product and i am pretty sure that there are girls who go around saying to their guy/girl friends "OMG! Josh Hartnett is soo HOTT is the armani ad!! *Shriek shriek shriek*" [ugh! rolls eyes*] Maybe guys will buy it just to shut their girlfriends up. And maybe the fact that i have so much to say about this ad makes its effective after all.
*shrugs* what do you think?
posted by RanPer @ 12:05 AM
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